New Balance sees explosive growth in Korea over the past two years. Distribution industry expects NB’s sales to surpass Adidas’ in 2022. In particular, ambassadors Kim Yuna & #IU have positive influence on the young consumers’ interest.
IU :“Since I debuted at the age of 16, I felt like my 20s would be too long. When I was younger, I had always felt a sense of self-loathing. No matter how good the results I brought in were, I felt like I couldn’t truly give myself any love.
This went on for much of my 20s. When I turned exactly 25, it was a turning point in my life. I wrote down the lyrics, “I think I know a little about who I am now” in Palette, because I couldn’t find anything about myself that would ever disappoint, or surprise me in any way.
I finally allowed myself to accept my flaws, and lean on my strengths. In my heart, I had learned to get closer to myself.”
Translations : © jieunspoetry
#Youquizontheblock #iu #leejieun #2021
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